Hi everyone. How are you? This is it. You've made it. You're coming up on the end of Management 306. I need you to have two things, you need to post a Blackboard and then you will have completed the class, so congratulations. I talked a lot about "Margin Call" and the "Margin Call" paper in the previous lecture, so I'm not going to go into that. Just please listen to that previous lecture and watch the movie and take notes and so on. What I do want to talk about is the final memo. Now, before I start on the final memo, briefly the mechanics is you're going, you will go to Blackboard, you will login, you will be in whatever the class is the Blackboard shows that you're enrolled in. That's where you'll post your work and you'll simply see a place for you to just to click on it. I use Blackboard in a very minimal way. It's just literally you're just going to post your essays. You're going to go in and what I want you to do is copy and paste your essay. You can attach it if you like, but I need you to copy and paste. Now here's the reason why so you understand that there's a good reason for you to copy and paste. Every so often a student will attach a file and not copy and paste, and then when I try to open that file, I am unable to either because the file has viruses or malware, or because it's corrupted, or that some other technical issue, or simply that all the PCUs are in so many attaches of doc pages and that becomes a real problem for me to open because that's a MAC format and MAC formats don't open easily on PC systems. I usually can open other things, you know, PDFs, and ODTs, and you know, RTFs and so on. I can usually handle most those, however, all of that is a mistake. I want you to copy and paste, and when you copy and paste into Blackboard it's very likely Blackboard will change your formatting and, in some cases, it will make it worse. It will mess it up. That is okay. I am fine with that. I am used to seeing Blackboard changing formatting. I will not be concerned about the formatting changing. I will read around it. I have learned after years of teaching college level English, to read around problems that the software throws at you in terms of, you know, changing formatting. So, I really need you to go into Blackboard and make sure that you copy and paste both of your final assignments on-time, because once they're; once we pass the deadline of when they're due, I start to read and grade, so very important that you post those on-time and then you copy and paste. If you want to attach it as well, be my guest but I need you to copy and paste into Blackboard. The final reason that I wanted them in Blackboard besides the fact that there is no class meeting for you turn them in, is that once you put it into Blackboard and you can see it in Blackboard, then I can see it in Blackboard and there's no problem at all. In other words, any kind of tech issue goes away because it won't disappear from Blackboard. And if there's some problem with Blackboard, there is an entire tech staff at CSUSB who can help us. So, it's just the easiest, most effective, most reliable way of having this work turned in. Okay, now past the tech issues, let's talk about the four topics for your final memo. You can click on "Final Memo" it actually shows the four topics. The instructions are simple; write a business memo responding to one of the following problems, and there's four of these; RU-32, Press Enterprise, Online Profile, and Smart or Attractive. Only do one and the length of this is not specified. The "Margin Call" paper has a specific length, this does not. You've been writing memos in this class for your homework, so just write one more memo. I would encourage you to write at least one page, shoot for a page-and-a-half, even two if you decide to go there. Primarily because very, very short pieces of writing tend to be underdeveloped. You tend not to have enough information, not to have enough points, not to have enough support, not to have enough detail. They tend to be underdeveloped which won't help your grade it actually will lower your grade, so think about making sure that it's long enough, that you put enough things in there, enough ideas, enough background, enough support so that, that it's a more polished, professional, developed piece of writing. That's bottom line is that's how you earn a higher grade. Now, of the four, I have arranged them in order of hardest to easiest. They aren't necessarily my opinion of what is hardest to easiest; this is what students have told me over many years. So, what I've done is I've taken them and put them hardest to easiest. You are under no obligation to choose a hard one or and you're there's no penalty for choosing an easy one. In other words, all four from my point of view are equivalent enough that you're welcome to choose anyone of the four. Just because the first one might seem a little bit intimidating, just keep reading, get down to the others and don't worry about it. Just pick the one and this is exactly my instructions; you pick the one that you connect with the most that you are interested in writing about. I don't leave this open to just writing about anything, I do have four and I want you to pick one of these and just write the one that, that seems like it's most interesting to you. That's the one I want you to choose, whichever one of the four that is. Okay, so RU-32, let's talk about the first one. Just, I'm going to briefly read, I won't read all of it, because it's a fairly long prompt. You're the CEO of the a global pharmaceutical company and your scientists have come up with a antidiabetic medication that stabilizes the insulin levels. It's worth billions of dollars, however, the U.S. FDA will not approve because of complications in clinical trials. That becomes a problem for you as the CEO of this pharmaceutical company because you can't sell RU-32 in the U.S. and most developed countries. However, developing countries may allow you to market the drug without U.S. FDA approval, because every country has its own standard and there are other countries that don't necessarily require the gold standard that is the U.S. FDA for other reasons. For example, there may be countries where diabetes has become such an epidemic that even with the complications that RU-32 will create, it's still better than not using it at all and you can imagine how some countries that are very poor with a lot of other issues like malnutrition and other diseases, this may not be the worst problem. This may this may improve things even if it still creates problems themselves. So, you have to make a choice. Without U.S. FDA approval do you stop all development and cancel the program and lose the money you've invested, or do you proceed and you sell it to developing countries? So, the simple assignment is to write a memo explaining your position. Be specific and use detailed examples to support your main point. Now, this does seem like a fairly challenging assignment. It talks about global pharmaceutical sales. What I want you to, to grasp when you think about this whether you want to do it or not is first of all, if you're going to take this prompt you should come up with a list of side-effects to include in your memo that are serious enough to have caused the U.S. FDA to not want to approve it, but yet, are not fatal. They're not going to kill everybody who takes this drug. So, they're bad, but they're not fatal and that's why it would be possible to sell it in developing countries that might allow it, but not here in the U.S. So, you should, you're going to have to do a little research on that. You're going to have to come up with some complications that make sense and fit. You, again, as with your homework, you're welcome to invent studies you know statistics. Don't do that in the real world, but here in this class where we're doing hypothetical or theoretical situations, simulated situations would be a more accurate way to describe it, you know, you're free to do that. So, that's how you'll flush this memo out. Really, it comes down to making a business choice, but with a moral component and so you have to sort of decide what's right and wrong and you have different responsibilities. You have responsibilities to your employees. You have responsibilities to the shareholders of the company and assuming it's a public company [inaudible], and you also have responsibilities to, to patients, to consumers to the people that buy this drug and you have a responsibility for global public health if you're a global pharmaceutical company. So, you are juggling a lot of things as a CEO and making these decisions in a very complex environment. That's what I want you to consider. This memo may possibly be too much for most people. I don't get too many RU-32 memos, some, but not that many. So, let me push on and go on to the next one. Press Enterprise; a statistic taken from the Press Enterprise states the average American worker spends about 1.8 hours of every 8-hour workday on non-work activities; phone calls, surfing and so on. SMS suggests this lack of productivity cost American business hundreds of millions of dollars, but workers say focusing 8 hours a day on work-related business is unreasonable. Write a persuasive memo to your business arguing one side. Be specific and use detailed examples to support your main points. This one is a very straightforward, choose a side. Either you're for management or you're for labor. In other words, pick a side, one way or the other. Don't try to sit on the fence and say, well it could be either way, no. I need you to be argue one side. So, you're going to pick a side and then you're going to argue why that side is correct, and what you'll need is to include examples. You'll need to makeup examples if you can't think of any, makeup things to include that helps support your point. So, you're arguing either the company management is correct that this is costing them money and it is unreasonable and unfair for the company to shoulder the burden of this expense for employees who aren't doing 8 hours of work for 8 hours of pay. Or you're taking the side of the employees who say that they cannot be productive for 8 hours because they have a life outside of work and that sometimes intrudes in their workday, and so there has to be some other answer. And you just choose one side to that, whichever side seems to make sense to you and then that's the side that you need to write. I do see a fair number of these memos, so if this is something you find interesting, than go for it. The third one, and this is a little more topical actually, and this is the one that I also tend to see quite a few of, Online Profile; your firm has discovered that the majority of resumes submitted in the past years have been inaccurate, misleading, and filled with misinformation. Because of this, your firm has been unable to hire qualified workers which has caused many problems. The hiring manager, Sheila Lass [assumed spelling], has decided to stop accepting traditional resumes. Instead, she will ask potential employees to submit an online electronic profile. In addition to searching Google for applicant background, she plans to ask applicants to allow searching their Facebook post, Twitter feeds, LinkedIn accounts, and so on. By examining their online profiles, Miss. Lass feels she can get to the "real" person. Write the hire manager persuasive memo arguing for or against her proposal. Be specific and use detailed examples to support your main points. Same exact situation as the Press Enterprise; you choose one side. You either think it's a good idea and you're for it or you think it's a bad idea and you're against it, and then come up with your reasons, and these reasons got to be in a separate paragraph. In the remainder of that paragraph you're also going to have supporting detail, examples, facts, statistics, [inaudible] experts. You will need to backup little stories, antidotes, you'll need to back-up your points, your reasons for or against your particular position in the body of your writing, and again, you know if this seems interesting to you go for it, if it doesn't, don't. One thing that I have seen come up repeatedly with students who choose this topic, is the question of privacy in a social media world. You know, what privacy can you expect? Are companies searching public, you know, searching all public you know databases and so on for your information? Absolutely, of course they are. This is now normal background checking. So what kind of privacy can you expect? If you post something on a website like Facebook, do you have an expectation of privacy? If you don't, than this doesn't really apply, but do you? Which then brings up the other question of, and I've seen this you know brought up as well, what is what you do in your personal time relevant to a job application? In other words, and let's use this as an example. Suppose you're at a party and you're drinking and you, somebody takes a photo of you, you know, like binging or something, so the company; and that ends up through somehow through Facebook. Somebody tags you in the photo or whatever and the company finds this in their background search and they decide not to offer you a position because they're concerned about you may have an alcohol problem, AUD, alcohol use disorder problem, AUD right? Now, does that make sense? Does that, does that sound okay? Does that sound like it's the right thing to do for the company? Does that sound like that's a fair way for you to be treated? You might decide it is. You might decide it isn't. So, that's the kind of example that I want you to consider as you're looking to doing Online Profile. Okay, let me do the final one which is Smart or Attractive and this is literally the one everybody considers the easiest, but do not worry. If that's the one you want to do, go for it. The reason I have it here is precisely because it is one of the topics that you feel you're welcome to do. In the modern business world which is more highly valued, being smart or being attractive? Write a business memo to your supervisor stating which is most important. Fully explain your reasons. Be specific and use detailed examples to support your main points. Yes, it is as simple as it sounds; what's better, to be smart or be attractive? That's the question. So, what you'll need to do is think up, is make decision one way or the other and think up examples and reasons why you are correct. My suggestion if you choose this topic, Smart or Attractive, is narrow it down. The business world is very broad. There's lots of different parts to the business world. Think about narrowing down to some area. For example, if you're in sales than being attractive is very important. You know, advertising this is, you know, image is very important in certain kinds of jobs. In other kinds of jobs, let's say you're working in the back office deep in cubicle world or cubical land right? No one really cares. You know, because at that point, you're being paid not for what you look like, but you're being paid for what you produce over your workday. In fact, usually if you're deep in those cubicles, those sea of cubicles, you know who knows. I mean, you can wear almost anything. Usually if it's a relaxed dress code you're coming in jeans and a T-shirt and nobody's paying any attention to you, but if your all; if you have a lot of visibility with customers and with clients and so on, if you're doing trade shows, you know, then clothes and appearance are very much a part of what you're being paid for. So, whatever side you pick for this if you choose this topic, consider that you need you really need to narrow it down and talk about one area. Don't just, you know, describe the business world, but be specific at what part of the business world and stick in that to make your case for which is more important being smart or being attractive, okay? That's it. Congratulations. When you get these posted to Blackboard, you will have completed this class. I know that it is, you know, a fair amount of work especially when you get to the end, because you've written a number of pages and the quarter system is not very long, but you did it! So, congratulations. You made it through and now you get to go on and do all the other work you have to do in your life. Thank you for being part of Management's 306. I appreciate the opportunity to read your work. Thanks.